Blog – Commercial Printing News, New Printing Technology, and Qualprint Happenings
Qualprint is committed to providing you useful articles and news features about commercial printing, new printing capabilities and technologies and of course Qualprint’s latest news. Please stop back from time to time, and be sure to also follow us on Facebook, LinkedIn , Twitter, and Instagram!
Top Ways to Improve Customer Experience at a Winery
Many customers who’ve visited a winery have felt something was missing in their experience? In an industry where every detail matters, from the bouquet of the wine to the ambiance of the tasting room, wineries face the unique challenge of not just...
Custom Printing for Marketing Agencies
Print remains an indispensable tool, partly because 75% of buyers find printed material to be more trustworthy than other types of content. This statistic highlights a significant opportunity for marketing agencies looking to leverage print...
Triggered Direct Mail – What It Is & How It Works
Today it’s encouraging to see direct mail marketing not only surviving but thriving, boasting response rate increases of up to 30%. This remarkable statistic underscores the continuing relevance and effectiveness of direct mail in a comprehensive...
How to Rebrand a Private School
In a time where educational institutions are striving to stand out, many private schools are turning to rebranding as a key strategy to make that happen. This article will dive deep into the details of rebranding your private school, providing a...
Combining Print and Digital Marketing
Today, the integration of print and digital marketing strategies is no longer just a “nice to have”, but it’s more of a “must do”. The good news is that by combining the tangibility and trustworthiness of print with the ease of access and quick...
Brands Wanting to Impress Use Binding in This Way
For brands striving to project a premium and prestigious image, the devil is often in the details. One such crucial detail is the choice of binding for their marketing materials. The type of binding a brand chooses speaks volumes about its values...
How the Tourism Industry Can Maximize ROI Using Print
Tourism marketing is a complex and always changing space, but one aspect remains the same, the power of tangible, printed marketing materials. Why is it that in an increasingly digital world, custom printed brochures, catalogs, and other physical...
Ways to Sell at Trade Shows Using Print
Selling at trade shows is a pivotal strategy for brands looking to generate new customers or increase brand awareness. In the busy & bustling environment of a trade show, capturing the attention of attendees is not just about showcasing...
Print Marketing Solutions – Using Print as a Tool
When people think of print in most cases they imagine brochures, flyers, magazines or postcards. This is great, but the fact is, that print is so much more than just ink on paper. Print is a part of a marketing solution, it’s a tool for...
Promotional Products for Schools
One of the most effective branding tools for schools of all types are promotional products. These types of products are useful, functional and many times fashionable depending on the school and how it looks. The good news is that promo products...
Direct Mail Marketing for Manufacturing
Manufacturers across every vertical are looking for ways to better connect with their current customers and generate engagement with prospective customers. With the flood of people claiming to be digital marketing gurus hitting you up every day to...
Custom Catalog Printing
When we talk about custom catalog printing we are referring to the process of creating printed catalogs that are tailored to the specific needs and preferences of a business or organization like yours. Instead of using pre-designed templates or...
Print vs Digital Advertising – Which is Better?
A question we hear from marketers and business owners often is… “Is print advertising better than digital advertising?” or “Does digital marketing outperform print marketing?”. We get it, everyone wants to know who the winner is when it comes to...
Museum Graphics Printing
If you’re in need of having museum graphics printed for your location or you’re having them printed for your museum client then it’s important to note that not every print service provider is equipped to deliver the type of printing you’ll need for...
Print Fulfillment Examples
Many print service providers and marketing solutions specialists struggle to describe what Print Fulfillment actually is so we want to create this article to explain it in a way that everyone can understand by defining what print fulfillment is and...
Offset vs Digital Printing
The printing trade has evolved tremendously over the past 30 years and with that has come a lot of technological innovation. For hundreds of years offset printing was the standard, but as new technology became available we saw the emergence of...
What to Look for When Choosing a Print Partner
In the world of print there are certain types of businesses that drive the majority of volume and ad agencies are one of those business types. So it’s not a surprise that with such a high amount of print being done they often find themselves...
Sustainable Printing Trends in 2023
Trends in the print industry are critical to pay attention to, because in many cases they serve as opportunities to become more efficient, effective and generate more sales. But in some cases the trends are extremely important to society. For...
Types of Lamination
Laminating has been popular for a very long time and it shows no sign of going away. Why would it? There are many different reasons you might want to have something laminated and with that type of demand comes variation to deliver a customized end...
Promotional Product Trends
With print and graphic design you’ll find that trends emerge for all different types of reasons. Cultural shifts, economic changes, celebrity endorsements, political movements and more all assist in forming trends of different types. One that we...
Employee Handbook Printing
When it comes to employee handbooks, some companies simply want a quick and easy solution while others want to take it a step further and create a unique engaging experience for their current team and future team members. In comes Employee Handbook...
Why Should Marketing Agencies Have a Backup Print Partner?
Nearly every marketing agency has a “go to” print company they use for most of their work. In some cases it may be a single source print service provider and in other cases it may be a few where one is the main print company and the others are...
DIY Envelopes vs Commercial Envelopes
When it comes to designing and creating custom envelopes you have those who want to do it themselves and others who know the value of having a professional doing the work. But if you run a comparison of DIY Envelopes vs Commercial Envelopes what...
Private School Recruitment Strategies That Work
If you’re in the role of developing, managing and delivering successful private school recruitment strategies for your institution then you know the importance of having a solid plan of execution. For most private schools they choose to go down the...
Types of Print Embellishments to Make You Stand Out
With so many creative options available for marketers and designers to choose from when it comes to print embellishments, we wanted to share the details on all of them so you can make the best choices for your project. So what is a print...
Embossing vs Debossing: What’s The Difference?
While researching the best enhancement for your printed marketing collateral, you may have run across the terms “emboss” (‘embossing’) and “deboss” (‘debossing’). Embossing and debossing are imprint methods like silk screening, laser engraving, or...
4 Automotive Direct Mail Campaign Ideas That Work
Recent data shows that over 40 percent of all automotive customers read every piece of direct mail that they receive, and that the direct mail response rates within the automotive space are five to nine times higher than any other advertising...
How To Increase Wine Club Memberships with Print Marketing
Wine clubs are constantly looking for ways to provide more value and stay competitive. Creating a better customer experience requires an investment of resources, and the best way to generate those resources is to increase the number of customers...
Variable Data Printing Examples that Increase Response Rates
If you’re looking to get better results from your direct mail marketing then one of the best ways to make that happen is by using Variable Data Printing to increase your direct mail response rates. Variable data is one of the most effective ways to...
Creating a Travel Brochure? 5 Design Tips To Get you Started
The travel industry is booming and it will continue to grow for some time. What does that mean for travel marketing? It’s also growing. With an actively growing industry, it’s no surprise that we are seeing an increase in print marketing for travel...
Custom Folder Finishing Options
Branded folders offer an opportunity to engage your prospects, customers, members and students. Engagement is greatly increased with customization and advanced tactile and visual finishes that capture the recipient’s attention. When it comes to...
How To Use QR Codes in Higher Education Enrollment Marketing
The use of QR codes isn’t a new concept but not all marketers at colleges and universities have jumped on board. Why? In our experience it’s either one of two things, they don’t believe that QR codes should be included due to an old stigma carried...
4 Ways to Use Hospitality Signage
So why are we talking about Hospitality Signage and the ways you can use Hospitality Signs effectively? First let’s just reflect on the industry for a second. Hospitality as an industry focuses heavily on creating an experience for its customers,...
What is the Future of Sustainable Printing?
The print industry has been working to decrease its impact on the environment for a long time, but increased brand demands for sustainability is a recent shift. Consumers are pressuring vendors, who are also focusing on sustainability and low...
How To Increase Wine Sales Using Print Marketing
The wine industry is fiercely competitive with large wine makers, independent wine brands and wineries in the United States combining to a total of more than 11,000 brands. This means that standing out in such a crowded market is more important...
Auto Brochure Printing – Do Buyers Care About Catalogs?
If you’re a dealership that has auto brochures or car catalogs in your showroom or if you’re a marketer for a car brand then it’s likely you’ve had or been asked the question, “Do Car Buyers Still Use Brochures?”. Interestingly there have been...
Paper Supply Shortage – How We Keep Paper Inventory Stocked
There are many factors that have led to this and why it still exists, but we’re here and the reality is that it’s affecting every industry across North America, including the print industry. So yes, there is also a print paper shortage as well. In...
Direct Mail for Private Schools & Prep Schools
Private schools and preparatory schools come in a wide range of approaches, styles, and criteria for admission, but the one thing that is constant across all of them is that they need to communicate effectively with their target student and...
How To Sell More Wine with Quality Wine Label Printing
Every wine brand or winery is looking to increase awareness and visibility with the ultimate goal of driving more sales, increasing customers and to keep those customers coming back. Did you know that close to 40% of all wine consumers say they are...
Personalized Print. Getting It Right.
Marketers are aggressively creating personalized campaigns. Some with great success. Others not so much. And bad personalization efforts can be worse than none. So, when it comes to print marketing, here’s some tips for getting it right.
