Blog – Commercial Printing News, New Printing Technology, and Qualprint Happenings

As a travel agent today you may be just getting by or you may be doing pretty well for yourself, but what if you could go bigger? Like 10x Bigger? In an industry like travel where competition is fierce and consumers are bombarded with generic...

Have you ever noticed how more retailers are returning to print catalogs? While it may seem like an “older” marketing channel, many businesses are rediscovering the value of physical catalogs. In fact, research shows that 77% of consumers view...

Have you ever wondered what the most effective promotional products for students at colleges and universities are? Universities and businesses alike are always looking for ways to engage students, and promotional products are a tried-and-true...

Have you ever wondered what sets successful wine brands apart from the rest? What do they do to generate growth and visibility? In a competitive market where countless labels fight for attention, the most successful wine brands excel by utilizing...

Have you ever struggled with deciding whether to prioritize cost or quality when printing materials for your business or campaigns? Many people face this dilemma, wondering if it's worth spending more for higher quality or if they should stick to a...

Wineries that are looking to increase revenue and grow their brand need to step things up in a big way. The wine industry today is extraordinarily competitive, and utilizing a strategic marketing approach is essential for standing out, increasing...

Have you ever wondered why some companies seem to capture the attention of customers effortlessly, while others just fade into the background? When it comes to brochures and catalogs, standing out requires more than just creating something that...

It’s a fact that packaging design influences consumer purchasing decisions. Many businesses underestimate the power of packaging, yet over 77% of consumers say that packaging design heavily influences their buying choices. In a competitive market,...

Have you ever wondered how educational institutions can not only generate substantial support from their alumni and community, but also deliver a sense of impressive and authoritative presence through their giving programs? Annual giving campaigns...

Why is it that, despite high-quality products and competitive pricing, many businesses still struggle to break through the noise and capture the attention of their target market? The answer often lies in visibility and influence. Today you have to...

Why is it that direct mail marketing remains a highly effective strategy for pharmaceutical companies? One interesting stat is that 75% of buyers find direct mail to be more personal than online interactions. This statistic underscores the...

When preparing for a trade show, one of the critical decisions you'll face is whether to design and print your displays yourself or to enlist the services of a professional print company. Both options come with their own set of advantages and...

Have you ever considered the environmental impact of the materials used in your printed products? With consumers becoming increasingly aware of sustainability issues, businesses are feeling the pressure to find eco-friendly solutions. Fortunately,...

Die-Cutting in the print industry provides you with a creative way to differentiate yourself across the medium as well as enables a different way to enhance the customer experience. In this article we’re going to share a number of options and...

Many customers who’ve visited a winery have felt something was missing in their experience? In an industry where every detail matters, from the bouquet of the wine to the ambiance of the tasting room, wineries face the unique challenge of not just...

Print remains an indispensable tool, partly because 75% of buyers find printed material to be more trustworthy than other types of content. This statistic highlights a significant opportunity for marketing agencies looking to leverage print...

Today it’s encouraging to see direct mail marketing not only surviving but thriving, boasting response rate increases of up to 30%. This remarkable statistic underscores the continuing relevance and effectiveness of direct mail in a comprehensive...

In a time where educational institutions are striving to stand out, many private schools are turning to rebranding as a key strategy to make that happen. This article will dive deep into the details of rebranding your private school, providing a...

Today, the integration of print and digital marketing strategies is no longer just a “nice to have”, but it’s more of a “must do”. The good news is that by combining the tangibility and trustworthiness of print with the ease of access and quick...

For brands striving to project a premium and prestigious image, the devil is often in the details. One such crucial detail is the choice of binding for their marketing materials. The type of binding a brand chooses speaks volumes about its values...

Tourism marketing is a complex and always changing space, but one aspect remains the same, the power of tangible, printed marketing materials. Why is it that in an increasingly digital world, custom printed brochures, catalogs, and other physical...

Selling at trade shows is a pivotal strategy for brands looking to generate new customers or increase brand awareness. In the busy & bustling environment of a trade show, capturing the attention of attendees is not just about showcasing...

When people think of print in most cases they imagine brochures, flyers, magazines or postcards. This is great, but the fact is, that print is so much more than just ink on paper. Print is a part of a marketing solution, it’s a tool for...

One of the most effective branding tools for schools of all types are promotional products. These types of products are useful, functional and many times fashionable depending on the school and how it looks. The good news is that promo products...

Manufacturers across every vertical are looking for ways to better connect with their current customers and generate engagement with prospective customers. With the flood of people claiming to be digital marketing gurus hitting you up every day to...

A question we hear from marketers and business owners often is… “Is print advertising better than digital advertising?” or “Does digital marketing outperform print marketing?”. We get it, everyone wants to know who the winner is when it comes to...

If you’re in need of having museum graphics printed for your location or you’re having them printed for your museum client then it’s important to note that not every print service provider is equipped to deliver the type of printing you’ll need for...

Many print service providers and marketing solutions specialists struggle to describe what Print Fulfillment actually is so we want to create this article to explain it in a way that everyone can understand by defining what print fulfillment is and...