by editor | Jan 14, 2022 | Branding, Personalization, Variable Data Printing
Personalized Print. Getting It Right. There’s lots of information out there about the importance of personalizing your marketing communications. Research shows that personalized direct mail drives higher conversion rates. More and more consumers say they expect...
by editor | Sep 30, 2021 | Direct Mail, Printing Trends
QR Codes – Driving Higher Response Rates for Your Print and Direct Mail In case you’ve missed it somehow, the use of QR codes – those odd, boxy little black and white grids you see on all kinds of things – has skyrocketed. Bitly, a company that...
by editor | Aug 12, 2021 | Printing Trends
Family Run Commercial Printing – Warm and Fuzzy or True Customer Advantage? Qualprint was founded almost 60 years ago by my parents, Nicholas and Theresa DiSantis, as the Quality Printing Company. I grew up in the business – steeped both in printing...
by editor | Jul 23, 2021 | Printing Trends, Remote Proofing
Imagine No More Press Checks. Winning the moment with your print materials isn’t always just about what you print. Sometimes it’s about how fast and easily you get the job done. As we all know, speed in today’s hypercompetitive world can be a critical competitive...
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