One of the most effective branding tools for schools of all types are promotional products. These types of products are useful, functional and many times fashionable depending on the school and how it looks. The good news is that promo products created for schools get used, carried around and drive massive exposure for the brand.
In this article we’re talking about what types of schools benefit from using promotional products and sharing the top 5 promo products you may want to consider adding into your marketing mix.
What Types of Schools Benefit from Promo Products?
The truth is that every type of learning organization will benefit. Whether you’re at a prestigious Ivy League University or a local tutoring center, the use of school branded promotional products will result in the same thing… more visibility, awareness, recall and engagement.
Schools that benefit from Promotional Products
- Universities
- Colleges
- Private Schools
- Public Schools
- Trade Schools
- Tutoring Centers
- Adult Education Centers
School Promo Product 1 – Water Bottles
One of the most popular promotional products across every industry is the water bottle. It’s functional, there are a variety of designs to match your brand and it travels everywhere generating thousands of real world impressions over its lifetime.
Something unique about water bottles is that they are trendy. Different brands and styles gain popularity every few years and by implementing these into your marketing mix you are guaranteed to increase exposure for your schools brand.
School Promo Product 2 – Branded Pens
While pens may not be the most exciting product they are still one of the most effective at generating greater brand awareness for your school. They too are extremely functional, get utilized daily and are kept by the recipient until it’s end of life (which is when it runs out of ink).
You cannot ignore the power a custom branded pen will have for your school.
School Promo Product 3 – Notebooks & Journals
If you remember being a student then you’ll remember taking notes or capturing events during your time at school. Enter the Notebook (or journal)! Another highly functional promo product that any student, teacher or faculty member can utilize for any purpose.
Maybe they use it for school related note taking and maybe they use it for personal needs or creative work.
Regardless of the use case the fact is that the notebook or journal as a promotional product actually gets used. So you will benefit by including this in your marketing efforts.
School Promo Product 4 – Backpacks & Cinch Bags
This is where you could get “cool”. If you go all out and get custom backpacks created as a promotional product for your school then you’ll end up spending a little more, but if they are in-style, then they will be used everyday by students, staff and family members.
A more cost effective option are the cinch bags or cinch sacks which are as “cool”, but definitely functional, appreciated and people still are eager to get them. Alternatively you could group other body carrying promo products into this category as well such as fanny packs or cross body bags.
School Promo Product 5 – Custom Lanyards
Last but not least are custom lanyards that have the logo, name, website and whatever else you’d choose to put on them. This promotional product is one of the most functional on this list if your school has students, teachers, faculty, administration and staff carrying IDs on campus.
These are very affordable and can be customized to any color, length, width or design.
While there are many other types of promotional products that your school could choose to use (which we encourage), the five we listed here are highly recommended, versatile and something that will benefit your school tremendously. If you want to learn more our team is ready to help and answer any questions you have about any of the promo products you read about here or any that were not listed.
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Phone: (413) 442-4166
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