Manufacturers across every vertical are looking for ways to better connect with their current customers and generate engagement with prospective customers. With the flood of people claiming to be digital marketing gurus hitting you up every day to run ads for your products or to do SEO it’s easy to forget about Direct Mail as a channel.
Direct Mail for Manufacturing Companies has been a highly successful marketing and communications outlet for decades and if we’re being literal, it’s actually been centuries.
In this article we are going to share with you a number of ways that your manufacturing business can best utilize Direct Mail in your marketing mix, generate better results and continue to grow in the future.
Sending Manufacturers Catalogs as Direct Mail
A tried and true staple that manufacturers have relied on for a very long time are catalogs. Getting these into the hands of customers and prospects are an easy and effective way to maintain brand awareness, generate more sales and increase your customer base.
Of all the direct mail pieces we’ll talk about here in this article the catalog will be a little more expensive to mail out, but depending on the volume you’ll be surprised at how low the cost can actually be.
Mailing Product Samples to Prospective Buyers & Customers
This is similar to sending out a product catalog but takes it a step further by putting sample products into the hands of customers or prospects. Typically mailing out product samples isn’t done in as large of a quantity and should be more focused as a campaign. This ensures that the product you are sending out gets in front of the most qualified person and keeps costs lower.
The last thing you need is to waste money on the product itself or the shipping of it going out to lower qualified or irrelevant recipients.
Just a heads up that this is one of the most impactful direct mail strategies a manufacturer can use in their marketing mix.
Soliciting Customer Feedback
A good way to improve your products, develop new ones and deliver a better customer experience is to get feedback from your existing customers. Sending out surveys or incentivizing a response and doing it via direct mail is a good way to get the honest truth from those willing to share. The top 1,000 US manufacturers all do this actively and it shows as they continue to grow and expand each year.
Manufacturing Recruiting & Hiring via Direct Mail
And we can’t talk about direct mail for manufacturing without speaking to the act and art of recruitment. Every manufacturer is looking for talent to onboard into their company and one of the best ways to get in front of prospective new hires is by sending out direct mail to people who fit the profile of who you are looking for.
Common Demographics Used in Direct Mail Hiring Campaigns for Manufacturers
- Geography (Zip Code & Neighborhood)
- Employment Status
- Proximity to Similar Businesses
- Current Job Title
- Education
- And more depending on your business
As you can see there are a number of different avenues that your manufacturing business can benefit from using Direct Mail, so the best next step is to simply start. Have questions? Then let’s talk.
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