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First, Why Outsource Your Direct Mail Programs?

Unless you’re set up to manage direct mail programs, it’s usually a lot smarter and more cost effective to outsource it to someone who offers complete mailhouse services. Like Qualprint. Here’s a few of the benefits. We know the business and best practices. We’re staffed with professionals and can offer the latest and best technologies to support your mailing program from digital, variable data printing to automated folding, addressing and stuffing. We can ensure compliance with postal regulations and get you bulk postage rates. We’re experts at data and list management. And we can often buy supporting materials more cost effectively.

In short, we can make creating and managing your direct mail program a breeze – saving your business time and money.

Smarter Solutions for Your Direct Mail Marketing Program

But beyond full mailhouse capabilities, we can also help you reimagine your direct mail marketing program and find innovative ways to win the moment for your brand including better content, smarter personalization and tracking. Here are three examples:

List Segmentation and Segment Personalization
We can segment your list into groups and then send each group different, group-specific messages. We do list segmentation, for instance, for a non-profit fund-raising program, breaking recipients into corporate donors, small individual donors, non-donors and past donors who haven’t given recently – then sending each group different versions of the same mail piece.

Connecting Your Direct Mail to Your Digital Universe
We’re big fans of the power of direct mail to capture attention – but making it easy for recipients to easily connect to your digital universe is important. One way to do this is to add QR codes to your direct mailers, making it easy for people to link to more information and more exciting online content. For instance:

• Informational or how-to videos
• Maps showing your business locations or local retailers selling you product
• Your social media pages
• Promotional offers or sweepstakes

Using QR codes to link to specific product information online can also save space in your mailers. Your audience gets a better, less cluttered print piece with easy access to exciting, harder-selling content. Read more about QR codes in print marketing.

Powering Up Your Direct Mail Program with Personalization
There’s lots of information out there about the importance of personalizing your marketing communications. When it comes to direct mail, we have many ways to help you do it – boosting your conversion rates, helping you collect more valuable information on individual recipients and learning more about what messages work best. One of our most powerful tools is our digital, variable data capability. This allows us to cost-effectively customize each individual print piece with different copy and even images. Based on the data you have and your goals, we can use this capability in many ways. Here are a few examples.

• We can add recipient names and other details to each piece of mail
• We can put different response mechanisms on each printed piece – for instance unique QR codes – that allow you to link members of a group to a group-specific webpage – or to track which recipients respond to each piece – giving you information about each respondent as well as what messages work best.

And personalization isn’t just about personalized content. It can also be about personalized timing. As an example, we can track your first-class direct mail pieces and let you know when each is delivered. This lets you personalize the timing for your follow-up emails or phone calls, dramatically increasing your success rate. Read more about personalization.

Qualprint Direct Mail Services & Mailhouse Services

Here’s a list of just some of the direct mail services and our mailhouse services we offer to support your direct mail marketing program:

• Mail program strategy and planning
• Design and production
• Inventory management
• Offset printing for longer runs and digital printing for shorter ones
• Personalization with variable data printing
• QR coded mailers
• UV inkjet addressing
• Address labeling
• Clear wrapping
• Other labelling options
• Folding, creasing
• Mail enclosing and packing
• Database/list management including list cleaning
• Postal compliance and bulk postage rates
• Metering, stamping and wafer sealing
• Domestic and international shipping

In conclusion, if you’re trying to create a direct mail marketing program – or trying to make one better, talk to us. We have many capabilities to offer, and an experienced team to help you figure out what will work best for your goals, the data that you have and your direct mail  print program.