by Qualprint | Mar 30, 2023 | Branding, Printing Trends, Special Finishes
Embossing vs Debossing: What’s The Difference? While researching the best enhancement for your printed marketing collateral, you may have run across the terms “emboss” (‘embossing’) and “deboss” (‘debossing’). Embossing and debossing are imprint methods like silk...
by Qualprint | Mar 15, 2023 | Direct Mail, Printing Trends
4 Automotive Direct Mail Campaign Ideas That Work Recent data shows that over 40 percent of all automotive customers read every piece of direct mail that they receive, and that the direct mail response rates within the automotive space are five to nine times higher...
by Qualprint | Dec 29, 2022 | Education, Print Technology, Printing Trends
The use of QR codes isn’t a new concept but not all marketers at colleges and universities have jumped on board. Why? In our experience it’s either one of two things, they don’t believe that QR codes should be included due to an old stigma carried over from years ago...
by Qualprint | Dec 15, 2022 | Large Format Printing, Printing Trends
So why are we talking about Hospitality Signage and the ways you can use Hospitality Signs effectively? First let’s just reflect on the industry for a second. Hospitality as an industry focuses heavily on creating an experience for its customers, guests and attendees....
by Qualprint | Nov 29, 2022 | Eco-friendly, Printing Trends, Sustainability
The print industry has been working to decrease its impact on the environment for a long time, but increased brand demands for sustainability is a recent shift. Consumers are pressuring vendors, who are also focusing on sustainability and low environmental impact...
by Qualprint | Oct 28, 2022 | Branding, Printing Trends
If you’re a dealership that has auto brochures or car catalogs in your showroom or if you’re a marketer for a car brand then it’s likely you’ve had or been asked the question, “Do Car Buyers Still Use Brochures?”. Interestingly there have been studies done to show if...
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